A neighbourhood habit that grew into a foundation
Founded by Mona Elkabani
Mona noticed that the clothes people were quietly clearing out of their closets still had plenty of life left in them — and that, sold the right way, they could do far more good in circulation than folded away in a donation bin. What began as informal collecting among friends and neighbours in Egypt grew into a standing effort: gather what's still good, price it so anyone can afford it, and put every pound raised straight toward feeding families nearby.
See how it worksSustainability and generosity, in one loop
Every donated garment we resell is one less item bound for landfill — and one more affordable option for a family that needs it. Every sale becomes a meal. There's no gap between the environmental mission and the humanitarian one; at the Mona Elkabani Foundation, they're the same simple mechanism, running on trust and community donations.
Get involvedRun by volunteers who show up, week after week
Behind every rack of clothing and every meal is a small team of women who sort, price, pack, and deliver — in person, every week, across Cairo. It's the same handful of faces the community has come to know and trust.